There was a big banking conference at the Phoenix Convention Center in late March, but you wouldn’t have known it from a stroll through the building.
Nowhere did signs welcome the group or point attendees to meeting rooms.
Call it the bailout’s shhhh effect. Businesses and associations, painfully aware of the beating some companies have taken for extravagant gatherings during the financial meltdown, are starting to go incognito.
“We’ve had groups ask us to take down the welcome signs,” said Steve Moore, president and chief executive officer of the Greater Phoenix Convention and Visitors Bureau, which books groups into the convention center.
Also popular: prominently displaying an event sponsor’s name rather than the host of the meeting.
“A lot of these events within a conference are actually sponsored and paid for by a supplier,” said Andrew Stegen, general manager of the Arizona Biltmore Resort & Spa. “In the past they may not have told everyone who the supplier is, but now sometimes they give their supplier more headlines because they want people to know, this particular company didn’t pay for it.”
No one is saying such practices are prevalent, and they may never gain steam with the furor over meetings subsiding a bit after a huge lobbying push by the industry focusing on the importance of meetings.
But some businesses clearly don’t want to take the chance of being branded the next AIG. The difference between today and meetings held after 9/11 is public perception, Moore said. There was sympathy for the hotel industry in that aftermath, whereas it’s derision in the worst cases today, he said.
Hotels and resorts are making cosmetic changes of their own to lessen the luxury stigma.
The Fairmont Scottsdale prizes its long-running status as a five-diamond resort and usually touts it at every turn. But it has been holding back this year, making it more of a footnote than the headline in pitches to businesses and groups looking for a place to meet in the fall and winter.
“We downplay it as appropriate,” said Chris Kerr, director of sales and marketing.
Some resorts are downplaying the resort and spa in their names, formally and informally.
Stegen said the Biltmore briefly discussed the idea after hearing of other resorts doing it but decided against it, although he admits that the resort and spa conundrum is not as much of an issue for the Biltmore since most people just refer to it by its first name.
“I just personally feel that you’re fooling the public, and the public is not that stupid,” he said. “Are you going to take it off for a year?”